Certificate course
Media Production Foundations with Declan Cassidy
Multi-award-winning social film maker Declan Cassidy takes you through the planning, production and editorial skills needed to create clear, responsible and accessible media. The course covers audience and message, multi-platform production, video, lighting, audio, contributors, legal and ethical practice, editing, publishing and review.
≈ 75 minutes total10 credits to earn the certificate
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Compulsory modules · all 10 required
Planning Effective Media
Learn how to define a media project's purpose, audience, message and intended response before deciding what content to produce.
Producing for Multiple Platforms
Plan media for different channels, screen shapes and viewing conditions while preserving quality and reducing unnecessary production work.
Planning the Production
Turn a media idea into a practical production plan covering content, people, locations, equipment, timing, risks and contingencies.
Capturing High-Quality Video
Apply essential camera, focus, exposure, colour, stability and composition principles to record clear footage that supports the intended message.
Lighting for Video
Use natural and artificial light to make subjects clear, consistent and visually appropriate for the purpose of a media production.
Recording Clear Audio
Choose, position and monitor microphones to capture understandable speech while reducing noise, distortion, echo and other common recording problems.
Working with Contributors Professionally
Learn how to prepare, direct and support contributors so they feel confident while helping create authentic, effective media.
Legal, Ethical and Responsible Media Production
Understand the legal and ethical responsibilities involved in creating, editing and publishing media content.
Editing and Enhancing Content
Shape recorded material into a clear, coherent production using purposeful selection, pacing, continuity, sound, colour, titles and careful review.
Accessibility, Publishing and Review
Prepare accessible media for publication, complete final quality checks, manage files responsibly and evaluate whether the production achieved its purpose.
