Certificate course
LUNCHBOX: Byte sized learning for social professionals
Plan, create, publish and review a practical social media campaign. Designed for charities, non-profits and social enterprises with limited time and resources.
≈ 50 minutes total10 credits to earn the certificate
Learning outcomes
Upon successful completion, learners will be able to:
- ▸Develop a strategic plan for a social media campaign, identifying the message, target audience, and appropriate platforms.
- ▸Create and adapt engaging, branded social media content using basic tools and resources.
- ▸Ensure the legal and ethical compliance of all content used in social media posts.
- ▸Publish social media content effectively and implement strategies for post-publication engagement.
- ▸Review the performance of a social media campaign and outline next steps for continuous improvement.
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Compulsory modules · all 10 required
Message and audience
Understand why a clear message and a well-defined audience are the foundation of an effective social media campaign.
Platforms: everyday and visual
Recognise the different types of posts used on Facebook, Instagram and TikTok and identify those that would suit your campaign.
Platforms: professional and long form
Explore LinkedIn, X and YouTube, and decide which platforms and content formats best suit your campaign.
Choosing platforms and formats
Choose the platforms and content formats that best support your campaign and are realistic for your organisation.
Scheduling your campaign
Learn how to create a realistic posting schedule that you can maintain over time.
Making your content
Learn simple techniques for creating effective social media content using equipment you already have.
Using content safely
Learn how to use images, video and music safely and legally in your social media campaign.
Editing your content
Learn simple editing techniques that prepare your content for different social media platforms.
Publishing your content
Learn how to publish your content effectively and encourage early engagement with your audience.
Review and next steps
Review your campaign, reflect on what you have learned and plan your next steps in social media.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor the granting authority can be held responsible for them. 2025-1-NL01-KA210-VET-000350080
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