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5 MIN · Module

Cycling advocacy in EU cities

The four arguments that move local councils on bike infrastructure.

Cyclists are voters

When asking your council for safer cycling, four arguments tend to land: 1. SAFETY, protected lanes cut serious-injury risk by ~60%. 2. PUBLIC HEALTH, every kilometre cycled saves national health systems about €0.50 (WHO HEAT tool). 3. AIR QUALITY, fewer car journeys, fewer hospitalisations from PM2.5. 4. LOCAL BUSINESS, cyclists shop more often and spend more per month than drivers,…

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