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6 MIN · Module

Deepfakes and Disclosure

Learn what the AI Act means by a deepfake, when deployers must disclose artificial generation or manipulation, and how the rule is adapted for clearly creative or artistic works.

What counts as a deepfake

The AI Act defines a deepfake as AI-generated or AI-manipulated image, audio or video content that resembles existing persons, objects, places, entities or events and would falsely appear to a person to be authentic or truthful. Two features are important. First, the rule concerns image, audio or video. Second, the synthetic or manipulated material has an apparent connection to something…

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