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7 MIN · Module

Why Micro-Learning Works

The cognitive case for bite-sized lessons — and why a seven-minute module beats a ninety-minute lecture for most adult learners.

Attention, not time, is the bottleneck

Adult attention for new information drops sharply after ten to fifteen minutes. A ninety-minute lecture asks the learner to refocus six or seven times, and most people don't. A short module fits inside the natural attention window, so almost everything in front of the learner actually gets absorbed.

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