Who took it? Who's in it?
Two separate questions matter when re-using a photo: the PHOTOGRAPHER's copyright and the SUBJECT's image rights.
• Photographer: did they upload it under Creative Commons (CC)? CC-BY is free with credit. CC-BY-NC is free for non-commercial use. All Rights Reserved means ask first. • Subject: even with copyright cleared, you usually need a person's consent to re-publish their face in a new context — especially children, vulnerable people, or sensitive settings.
When in doubt, ask.
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