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7 MIN · Module

AI-generated content and creator transparency

How to use AI in captions, scripts, images and voices while keeping your audience accurately informed, and what to do when an AI image is passed off as a photograph.

Disclosing in proportion

Most creators now use AI somewhere in their workflow, and most audiences cannot tell where. A caption is tightened by a language model, a thumbnail background is extended by an image generator, a voiceover is smoothed by a synthetic voice. None of this is wrong in itself. The ethical question is narrower: does your audience come away believing something false…

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