7 MIN · Module

Algorithms, engagement bait and sensationalism

Recommendation systems reward attention, not accuracy or care. This module shows how that shapes content and how creators can resist the pull towards distortion.

Part of these courses

Responsible Social Media and Influencing· 11 credits to certificate

What gets rewarded

A recommendation system does not know whether your video is true, fair or useful. It predicts what will keep people on the platform, and it learns those predictions from behaviour: clicks, watch time, completion, replies, shares, saves, whether someone comes back tomorrow. Content that produces those signals is shown to more people. Content that does not is quietly shown to…

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