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7 MIN · Module

Children, teenagers and vulnerable audiences

How to work out who is really watching, and how to adapt commercial content, body-image material, children's appearances and family consent when the audience is young.

Selling to people who may not recognise selling

Most creators carry a picture of their audience that is flattering and slightly out of date. You imagine the person your content was made for. The person watching may be fourteen. Platform analytics give age brackets, but these rest on declared birthdates and inference, and they miss a lot. Children often use accounts with a false age, share a parent's…

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