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7 MIN · Module

Consumption, fast fashion and sustainability claims

How to feature products and lifestyles honestly: haul culture, the lifecycle of cheap goods, vague green claims, and what to ask a brand before a monthly haul deal.

What a cheap garment leaves behind

A creator in Manchester films a monthly haul: thirty items from an ultra-low-cost online retailer, unboxed in one sitting, each held up to the camera and given a verdict in a few seconds. Most will be worn once or twice, if at all. The video does well, because novelty and abundance hold attention. The format itself is the issue, more…

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