7 MIN · Module

Influence and the ethics of persuasion

Where persuasion becomes manipulation: emotional appeals, outrage, dark patterns, borrowed trust and the duties that grow with your audience.

Part of these courses

Media Ethics and Public Responsibility· 11 credits to certificate

Emotion, outrage and dark patterns

Every piece of public communication tries to move someone. A news feature wants you to care about a failing hospital ward. A podcast wants you to subscribe. A documentary wants you to see a landscape differently. Persuasion is not an ethical failure. It is what communication is for. The ethical question is how the movement happens. Persuasion works through the…

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