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7 MIN · Module

Parasocial trust and the duty not to exploit it

Why followers feel they know you, how that one-sided closeness can be exploited in selling and in crisis, and which boundaries protect both you and your audience.

Where trust turns into leverage

A follower watches your morning routine for two years. They hear you laugh, see your kitchen, know the name of your dog and the week your mother was ill. When you post, it feels to them like news from a friend. When they message you, they may expect you to feel the same. This is a parasocial relationship: a one-sided…

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