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7 MIN · Module

Privacy, image rights and consent in law

How European law treats privacy, image rights and consent, and why advertising use of a photograph is legally different from editorial use.

Two rights, no automatic winner

A photograph of a person is personal data, a creative work and, in many countries, the exercise of that person's own legal rights, all at once. Treating privacy as a matter of good manners misses this. Across Europe it has a firm legal footing. Article 8 of the European Convention on Human Rights protects private and family life. The EU…

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