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5 MIN · Module

Plain language: rewriting a leaflet

Six rules that make any document twice as readable.

Short, clear, second-person

Plain language matters for inclusion: across Europe, around 1 in 6 adults reads at a level below what most public information assumes. Six rules: 1. SHORT sentences (under 20 words). 2. ONE idea per sentence. 3. EVERYDAY words ('use' beats 'utilise'). 4. ACTIVE voice ('We will send you…' beats 'You will be sent…'). 5. 'YOU' and 'WE' instead of 'the…

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