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5 MIN · Module

Platforms: everyday and visual

Recognise the different types of posts used on Facebook, Instagram and TikTok and identify those that would suit your campaign.

Building on your message and audience

In the previous module you identified your message and thought about the audience you want to reach. Keep those decisions in mind throughout this module because they will help you recognise the kinds of social media posts that could work for your campaign. This module is about observing content rather than creating it. Before making your own posts, it is…

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