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5 MIN · Module

Platforms: professional and long form

Explore LinkedIn, X and YouTube, and decide which platforms and content formats best suit your campaign.

Building on your observations

In the previous module you explored different types of content on Facebook, Instagram and TikTok. You should also have identified examples of posts that would work well for your own campaign. This module introduces three more platforms that are used in different ways: LinkedIn, X and YouTube. As before, your aim is not to create content yet, but to understand…

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