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5 MIN · Module

Reaching the digitally excluded

Why posting on Facebook isn't enough, and what to do about it.

Five channels for one message

Roughly 14% of EU adults still have no basic digital skills. If your community communication is online-only, those neighbours never hear from you. For important news, use FIVE channels at once: 1. A printed A5 leaflet on noticeboards (laundrettes, GPs, libraries, places of worship). 2. A phone call to one trusted resident per street. 3. A radio mention on community…

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