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6 MIN · Module

TikTok in 2026

Understand who uses TikTok in 2026, how discovery works and where the platform fits in the wider social landscape.

Why TikTok still matters

TikTok remains one of the most influential social platforms in 2026. While it is often associated with younger audiences, it now attracts users from a much wider range of ages. Many people use TikTok not only for entertainment but also for learning, product discovery, local information and community engagement.

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